Pages • 2
B2b Marketing [pic 1][pic 2][pic 3][pic 4][pic 5]Mahindra Rise Situation AnalysisCustomerBased on the buying manners of prospective customers, users of SCORPIO and people involved in selling, consumers of the SCORPIO can be largely classified into two categories, rural and Urban.Rural ConsumersNot much educated, can’t analyze technical aspects of the vehicle. Don’t do market research to evaluate.