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Communication Campaign – Accenture INDEX 4. Evaluation of Message Strategy…………………………………………………………….4 4.1 Positioning 4.2 Creative Concept 4.3 Effectiveness of channels employed 4.4 Impact 5. Creative Execution Methods……………………………………………………………….5 5.1 Creative methods adopted in the respective communication tools 5.2 Plus points of the message strategy 5.3 Minus points of the message strategy 5.4 Suggested modifications 6. Exhibits…………………………………………………………………………………….7 1..