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Lufthansa Advertisement Analysis Essay Preview: Lufthansa Advertisement Analysis Report this essay [pic 1]Second Assessment: Marketing CommunicationsAnalyse of a Lufthansa TV commercial2391 WordsBusiness to Business Marketing Option MRKT2422 2016/17 By Dennis Seibert and Yannick WarnemündeTable of contentIntroduction3Why did Lufthansa choose digital/television advertisement?3Video description4Why „nonstop you“?5Analyse of the advert using the AIDA model5The use of music within.