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Rent To OwnEssay Preview: Rent To OwnReport this essayRhonda WardFROM:Team 59DATE:April 14, 2008SUBJECT:Rent to Own IndustryCritical IssuesRent-to-Own centers have a tremendous appeal for low income customers. The chain gives them immediate use of brand name merchandise without future obligations. The poor and nearly poor make up the vast majority of RTO customer, 80 per cent.