Essay On Local Grocery Shops

Markets Segments and Decision Making Essay Preview: Markets Segments and Decision Making Report this essay Marketing ManagementTable of contentsContents1.        Introduction        32.        Industry analysis and market trends        43.        PESTLE        74.        Competitors analysis        95.        Segmentation analysis        12Demographics        13Attitudes        13Activities        136.        Level of involvement and decision making        147.        Perceptual map        15                                                                IntroductionCompany         coles supermarketLocation         dandenong vic Consumer         familiesColes supermarket, managing under Wesfarmers is one of the leading supermarkets in Australia with the use of new technologies.