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Local Branding in Foreign Markets Essay Preview: Local Branding in Foreign Markets Report this essay Local Branding in a Foreign Product Category in an Emerging Market ABSTRACT Giana M. Eckhardt Submitted March 2005 Accepted July 2005 Journal of International Marketing © 2005, American Marketing Association Vol. 13, No. 4, 2005, pp. 57-79 ISSN 1069-031X (print).