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Airbus Case According to the case, Boeing could respond in four different ways: a) Develop a stretch version of 747. In 1999 they revived the idea of an improved 747 plane but it did not work because it was costly and also did not attract as many costumers to develop this improve version of 747..
Related Essay Topics:
Airbus CaseCody’S Current Financial SituationLikely Response BoeingRiskier Decision