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Li Ning Affair and Coke Essay Preview: Li Ning Affair and Coke Report this essay International Marketing Communications (7SSMM 514): Case 1 / 2Your name: Pritika SinghKing’s ID: 1656976Responses to the case questions:1. As described by Bayless, Ambush Marketing is the purposeful and false association by a company not sponsoring an event toward the end.