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Krispy Kreme Doughnuts Case Study Essay title: Krispy Kreme Doughnuts Case Study The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with.