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Kraft-Heinz: International Challenges and Strategy Kraft-Heinz: International Challenges and StrategyGlobal Strategy ManagementArthur Maistriaux, 0085/17 Summarys1. Executive Summary 22. Company Introduction 2Overview of the company 2The Kraft-Heinz Company: a two-tale origin 2H. J. Heinz Company 2Kraft Food Groups Inc. 3Merger and corporate structure 33. Company Analysis 4Heinz before 2013 5Heinz under 3G and BRK-B Management 53G Capital Ruthless Management Style 6Assessment of the integration strategy 7Making of a Giant: The Kraft-Heinz.