Pages • 3
Markting Essentials Essay Preview: Markting Essentials Report this essay Lecture 2Overview of Marketing StrategySWOTStrategic PlanningGame plan for long-run survival and growthHelps to maintain a strategic fit between its goals and capabilities and changing marketing opportunitiesDefine the company missionSetting company objective goalsDesigning the business portfolioPlanning marketing and other functional strategiesCompany StructureCompanySBUProduct LinesBrandsMarketing PlanA road map for.