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Charles and Keith ContentsEnvironmental and economic factors 4Competition 5a. 5b. 6c. 7Retail Market Strategy 8a. 8b. 8c. 9d 9e 10f 10Summary 11Bibliography 13Appendices 15Introduction of CHARLES & KEITHCHARLES & KEITH was founded in 1996. Charles opened his own first shoe store at Amara Hotel in Singapore. Then Keith Wong joined the business after 2 years. At the time, it was focusing mainly on selling woman’s footwear made in China and.