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Humour in Advertising Essay title: Humour in Advertising Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a Ў§form of communication in which a complex, mental stimulus illuminates, or amuses, or elicits the reflex of laughterЎЁ. Many marketers use humor in advertising as a way of appealing to consumerЎ¦s emotions. These positive emotions can.
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Audiences AttentionGood MoodJudgment Of Humorous AdvertisingMain Result Of This Study