Pages • 5
GiodarnoEssay title: Giodarno1. INTRODUCTIONDespite a humble beginning, Giordano, a manufacturer of casual apparels, has managed to establish itself as a household name today. During the 1970s it evolved to become a well-known clothing chain in the Asian clothing retail market. Giordano’s founder, Jimmy Lai, adopted a strategy that differentiated Giordano from its competitors and brought.