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Baskin Robbins Segmentation Essay Preview: Baskin Robbins Segmentation Report this essay 1.0 Introduction Baskin-Robbins is a worldwide chain of ice-cream specialty store which serving premium ice-cream, specialty frozen desserts and beverages (DunkinBrands Annual Report, 2010). Baskin-Robbins is founded by Burt Baskin and Irv Robbins in 1953, who shared a dream to establish an innovative and.