Pages • 2
Coca Cola Crisis Case Study Essay title: Coca Cola Crisis Case Study Table of Contents I. INTRODUCTION II. CRISIS HITS COKE III. COCA COLA’S RESPONSE IV. THE AFTER MATH V. FINANCIAL CONSEQUENCES VI. PUBLIC CONSEQUENCES VII. WHAT WAS LEARNT IIX. IMPACT ON STAKEHOLDERS IX. DECIPHERING THE PR MESSAGE X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT XI..