Pages • 1
Whirlpool Corporation’s Global Strategy Whirlpool Corporation’s global strategyInternational Business Strategy – Part II[pic 2]290691-2387Copenhagen Business School 2014April 3 Character count: 21153 = 9,3 standard pagesTable of ContentsIs the global appliance industry an oligopolistic industry? Case study: Whirlpool US market European Market Asian Market Global expansion – international or regional? From interregional to international oligopoly Explain Whirlpool’s expansion using IPM Internationalization process in Europe Internationalization process.