Essay On Interactive Advertising Bureau

Industry OverviewEssay Preview: Industry OverviewReport this essayRecent PerformanceThe online advertising industry has experienced extremely strong growth in recent years. The Interactive Advertising Bureau and PricewaterhouseCoopers reported that internet advertising spending increased 34.4% from $12.5 billion in 2005 to $16.8 billion in 2006 . In addition, according to the Nielson Monitor Plus, the leading provider of.

Industry Overview Industry Overview Recent Performance The online advertising industry has experienced extremely strong growth in recent years. The Interactive Advertising Bureau and PricewaterhouseCoopers reported that internet advertising spending increased 34.4% from $12.5 billion in 2005 to $16.8 billion in 2006 . In addition, according to the Nielson Monitor Plus, the leading provider of competitive.