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Pepsico Case Essay Preview: Pepsico Case Report this essay The overall cost of capital for PepsiCo, using a beta of 1.1, is 10.90% when using a market return of 12.1%, the arithmetic mean of the S&P 500 for 1926-1990. Similarly, based on industry segment pure play analysis, with unadjusted beta values, a WACC of 10.61%.