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Global and Internation Business Context SM0269GLOBAL AND INTERNATION BUSINESS CONTEXTQuek Ee SengCT0169753Student ID: 14042075Words Count: 3439 INTRODUCTIONIndia has an estimated population of 1.24 billion and has become one of the most attractive emerging markets. The food retail market is still dominated by small outlets with rising incomes. Rise in population, changing customer preferences and emerging.