Pages • 2
Impact of Personal Influence of Kirana Shop Owners on the Buying Behaviour of Middle Aged Middle Class Home Makers in Pune Theme: Consumer Behaviour study IMPACT OF PERSONAL INFLUENCE OF KIRANA SHOP OWNERS ON THE BUYING BEHAVIOUR OF MIDDLE AGED MIDDLE CLASS HOME MAKERS IN PUNE: AN ANALYTICAL STUDY Shahaab Javeri: Media Trainee, Batch of.