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Amazon’s Foray in India Essay Preview: Amazon’s Foray in India Report this essay [pic 1]PROJECT WORK: AMAZON’S FORAY IN INDIA [pic 2]ContentsIntroduction 1Amazon’s Entry in India 3Challenges 3The FDI Challenge 3Business Model Innovation 4Amazon’s Performance in India 7Factors Contributing to its Performance 9Suggestions to improvise the strategy 11References 12 IntroductionIn US, Amazon.com started as an online bookstore in 1994. It adopted an e-commerce business model, where.