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Wal-Mart CaseEssay Preview: Wal-Mart CaseReport this essayIn Rogers, Arkansas, Samuel “Sam” Walton and James “Bud” Walton opened the first Wal-Mart on July 2, 1962. Before opening Wal-Mart, Sam had traveled the country learning about discount retailing. In the end, Sam concluded that American shoppers wanted a new kind of store. Going on that Sam and.