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Hennes & Mauritz Group [pic 1]Understanding ConsumersGroup ReportClass Code and DescriptionUnderstanding consumersAssignment 2: Group Report Due Date 28.07.2016 by 6 pm Executive summaryMarketers believe an attractive model can set a positive attitude to consumers because they represent the definition of beauty in mainstream society (Henderson-King, Henderson-King& Hoffmann, 2001), while the Hennes & Mauritz group（H&M）used computer-generated models for.
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