Pages • 4
Ikea Case Study Essay Preview: Ikea Case Study Report this essay [pic 1][pic 2]International ManagementIKEA Case StudyIKEA was founded in 1943 by Ingvar Kampard and focuses on stylish but inexpensive Scandinavian furniture targeted at low to mid income families. In 1956, IKEA adopted the concept of self-assembly by opening a self-service open warehouse. Internationalisation began.