What Factor Is the Biggest Reason for Ikea’s Growth and Popularity: Value or Image? Explain Which Is More Important in Us Market? Question 2: What factor is the biggest reason for IKEA’s growth and popularity: value or image? Explain which is more important in US market?The significant reason of IKEA gains massive growth and popularity.
Ikea Case IKEA’s competitive advantage came from the fact that it provided stylish, quality functional designs at low prices so most people could afford them. IKEA’s furniture had minimalist lines, which it got manufactured in a cost efficient way by establishing contracts with suppliers. IKEA’s ‘democratic design’ was based on reducing assembling costs through machine.
