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Ikea Case Study and Marketing Strategies IKEA Case Study and Marketing Strategies in SingaporeTable of Contents1.0 Executive Summary2.0 Ikea Company Profile3.0 Ikea’s current segmentation bases and target markets 3.1 Geographic Segmentation and IKEA Target Markets 3.2 Demographic Segmentation and IKEA Target Markets 3.3 Psychographic Segmentation and IKEA Target Markets 3.4 Behavioral Segmentation and IKEA Target Markets 3.5 IKEA’s Positioning Strategy4.0.