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Ikea Malaysia Merchandise Innovativeness Merchandise InnovativenessWithin the context of merchandise innovation, IKEA Damansara innovated the do-it-yourself affordable method of aligning their merchandise. Although, this method is not durable, it can be used instantly and customized changes can be implemented according to customer tastes and changing trends (Lutz, 2015) According to Berman & Evans (2013); there.