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Ihop Executivesummary Essay Preview: Ihop Executivesummary 2 rating(s) Report this essay Synergy, Inc. IHOP We have chosen to create an advertising campaign for IHOP (International House of Pancakes.) IHOP is United States based restaurant chain that focuses on breakfast foods such as pancakes, waffles, French toast, omelettes, and blintzes. Recently IHOP has begun to evolve.