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Starbucks CoffeeEssay Preview: Starbucks CoffeeReport this essayStrategic Problem: How can Starbucks Coffee Corporation continue to provide exceptional employee benefits package whilepursuing a globalization strategy?Analysis of the Problem:Company Background and History:Founders.Starbucks began in 1971 when three scholars-English teacher Jerry Baldwin-history teacher Zev Siegel, and writer Gordon Bowker- opened a store called Starbucks Coffee, Tea and Spice.