Essay On Honest Tea

Essay About Competitive Advantage And Honest Tea
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Honest Tea – 2015 CHART ONE:  VRIO ANALYSISCAPABILITYVALUABLE?RARE?COSTLY TO IMITATE?ORGANIZED FOR VALUE?RESULTCertified-organic by USDAYESNO?YESSustained Competitive advantage- Puts them above the rest of teas.Low sugar contentYESYESNOYESSustained Competitive advantage- Puts them above the rest of teas.Backing of major Coca-Cola brandYESYESYESYESSustained Competitive advantage- No other tea has a huge brand supporting themPartnered fair trade certified suppliersYESNONOYESCompetitive Parity- Others.

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