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Zappos Ceo Asks Employees to Commit to Teal, or Leave Essay Preview: Zappos Ceo Asks Employees to Commit to Teal, or Leave Report this essay Final Case Study:”Zappos CEO Asks Employees to Commit to Teal, or Leave” Synopsis of the case In 1999 Zappos began as shoesite.com. (Fugate, 2016) Nick Swinmurn first started shoesite.com to capture.