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Krispy Kreme Essay Preview: Krispy Kreme Report this essay Marketing Audit MKT 551/Marketing Management Jason Lamar Floyd Professor Tonya Boddie January 30, 2006 I. EXECUTIVE SUMMARY Krispy Kremes recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie.