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Hilton Hotels Corporation CaseGBMP 508CUSTOMER RELATIONSHIP MANAGEMENTHILTON HOTELS: BRAND DIFFERENTIATIONDATE – 03/20/2012SUBMITTED BYGIBIN JOSEPH ZACHARIAHSTUD # – 820-334-092What is Hiltons core business? What is the value of a brand in the lodging industry?Hilton Hotels Corporation is a global hospitality company. Perhaps it is the most recognizable name in the lodging industry. Hilton offered significant recognition.
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Customer TrafficHilton Hotels CorporationHiltons Core BusinessValue Of A Brand