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Whole Foods-Opportunities, Threats, Key Success Factors OpportunitiesThreatsIncreasing demand for organic foods.Intense competition.Increasing popularity of private labels.Stringent regulations/laws.Providing higher quality product standards than industry.Pressure to controlling price for fresh foods.Emphasis on organic farming and collaboration with local farmers.Cannibalization.Expand market by taking traffic-boosting measuresHigher percentage of perishable products compared to other companies in industry. Opportunistic strategy to.