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How to Increase the Profitability of the Company and Keeping the Company Working? [pic 1] APPLIED MANAGEMENT JETBLUE’S CASEFACULTAD DE CIENCIAS SOCIALES Y HUMANÍSTICASESPOLTEACHER:María Cecilia morenoELABORADO POR:JOSÉ ARÉVALO 11/01/2016Key IssueHow to increase the profitability of the company and keeping the company working?SWOTStrengthsWeaknessesCustomers loyaltyLower fares than the industryOffers many destinations.