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Marketing ActivitiesEssay Preview: Marketing ActivitiesReport this essayPRODUCTION CONCEPTProduction concept holds than consumers will prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low cost, and mass distribution. ADVANTAGESDISADVANTAGESDetailed or extensive research of a target audience is not needed.Do not need well planned marketing campaigns or promotions.