Moore Medical Hbs Case Analysis Essay Preview: Moore Medical Hbs Case Analysis Report this essay Target CustomersNot targeting volume based/Low Margin/Predictable demand customers – DrugstoresTargeting Low Volume/High Margin/Unpredictable demand customers – PractitionersOnly 6 customer groupsOnly 2 major customer channels[pic 1]Key Customer Requirements/Market StrategyBroad product RangeQuick response to ordersHigh accuracy and reliability of deliveryDedication to serviceEase.
Industry Analysis Industry Overview Wireless Overall, wireless telecommunications is a mature industry with a high penetration rate. The penetration rate for the industry overall was 69% at the end of 2005, 91% at year-end 2009, and 102% by the end of June 2011. As the rate passed 100%, the postpaid subscriber growth has been slowing.
Consumer Attitude Towards Mobile Advertising Abstract The high penetration rate of mobile devices has resulted in the increasing use of mobile advertising to deliver advertisement for products or services. Beside, the growing of mobile market is increasing years by years had resulted many FMCG companies take advantage of the mobile channel to advertise FMCG products.
