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Groslch Case Grolsch engaged in globalization with a view to becoming “one of the worlds top 10 global beer brands”. In 2007, it was the 21st brand in international volume, which can be interpreted as a failure. Grolsch started to grow outside of the Dutch market later than its main competitor Heineken, in the middle.
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Companys Domestic Market ShareDutch MarketGrolsch Premium LagerHigh Distributor Turnover