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Hdfc Life Insurance: Building a Service Brand Essay Preview: Hdfc Life Insurance: Building a Service Brand Report this essay Date: 20-June-2016CEO:Ayesha OhriGroup No: 1Group Members:Geetika LalchandaniGaniv ChadhaSanjana IyerNgan Ly Linh (SUNNY)HDFC LIFE INSURANCE: BUILDING A SERVICE BRANDEXECUTIVE SUMMARY:The problem started arising for insurance companies when they started receiving global competition in 2012. This made a typical product.