Harlequin Enterprises The primary issue facing Harlequin is the “steady loss of share in a growing womens fiction market”, due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80s and early 90s acted as a warning.
Harlequin Romances Case Analysis Report Case Analysis Report Harlequin Romances – Poland (A) The case study of Harlequin Romances shows us the strategies that Harlequin has adopted in its international operations. The case explains the challenges and opportunities of doing business in Eastern Europe, primarily focusing on Poland, and the marketing mix elements necessary for.
