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A Business Plan for Awkward Moments A Business PlanForAwkward MomentsPart II- Industry, Market&Competitive AnalysisPresented byKimberly GuinnSubmitted toProfessor Henry JohnsonOn5/17/15Table of ContentsI. General Environment 3II. Industry Analysis 4III. Porters Five Forces 6IV. Target Market Analysis 7V. Competitive Analysis 10VI. References 12General Environment Physical and Natural EnvironmentAs the world becomes more environmentally conscience, people are starting to look for ways to be eco-friendly, and take.