Pages • 2
Goodyear Tire and Rubber Company Marketing AnalysisGoodyear Tire and Rubber Company Marketing AnalysisSUMMARY OF CASE ANALYSIS: ЎVGOODYEAR TIRE AND RUBBER COMPANYINTRODUCTION ЎVGOODYEAR TIRE AND RUBBER COMPANYGoodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire.