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Porters Generic Strategy Essay Preview: Porters Generic Strategy Report this essay Porters Three Strategies Michael Porter argued that a firms strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. Cost Leadership Strategy.
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Average Industry PricesChinese Cost AdvantageFirms StrengthsGeneric Strategies Result