Pages • 1
Marketing Myopia Join now to read essay Marketing Myopia PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into.
Related Essay Topics:
Business FailsCommon Managerial ProblemFocus Of MarketingFuture Of Their Company