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Developing a New Business Developing a New Business Developing a New Business 4MBS670 4/5/2011 University of Westminster From: Tahir Abu To: Martin Guedalla Word count: 3991 Rise on Mersey Table of Contents Executive summary Management Legal and Tax Market research leading to USP Detailed Segmentation and Competitor Analysis with the USP Demographic: Geographic: Psychographic: Behavioural:.