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Consumer Behaviour a European Outlook M020 Buyer Behaviour Analysis 1st Assignment (Individual Coursework) Tutor: Deborah Grieve Name: Xie Zhongxin (Libby) Student ID: 5972676 Date: 25/05/2015 Word count: Introduction Dior is a star luxury brand under LVMH Group which was created by Christian Dior in 1946. It has now 79450 employees with headquartered set in Paris..
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Beauty SegmentBrand Christian DiorFragrance CollectionsFrench Luxury Brand Hermès