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Fina 375 – Integrative Case 1.1 Starbucks Amanda Fevurly19 January 2016FINA 375Jiri TreslIntegrative Case 1.1- Starbucks While coffee is a simple product, the “Starbucks Experience” that is mentioned several times throughout the case is exactly what creates value for their customers and makes their company successful. Their strategy includes creating a home away from home that.