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The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model by Vargo and Lusch (2004) Essay Preview: The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model by Vargo and Lusch (2004) Report this essay Individual ApplicationNameInstitutionInstructorCourse CodeDate Article SummaryThe Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model by Vargo and.