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General Motors Competitors – Threats of New Entrants Are Very Low GMs competitors in the automotive industry include: BMW, Daimler-Benz, Nissan, Volkswagen, Daimler AG, Toyota Motor Corporation, Ford Motor Corporation, Volkswagen AG, Nissan Motor Corporation Limited, Honda Motor Corporation Limited, PSA Peugeot Citroen, Fiat SpA and Renault. Threats of new entrants are very low. motivation,.